ITB – ASIA 2015 was held from 21st – 23rd October 2015 at Marina Bay Sand Expo in Singapore. ITB Asia is held annually on three day B2B trade show and convention for the travel industry; it is designed to become the primary event for the Asia Pacific travel industry, organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau.
ITB Asia is a platform in which Sri Lanka will be showcasing its destination as a desirable tourist destination not only to the Singapore market but to the entire South Asian and South East Asian region. It is a market place which attracts industry members from Europe and the Middle East and will enable both the authorities and the private sector to link up with key personnel from around the globe.
There were 12 travel trade participants representing from Sri Lanka for the ITB ASIA 2015.
Sri Lanka Tourism Promotion Bureau was represented by Mr Kalpa Gunasinghe – Junior Manager/Marketing. Mr. Wishwanath Aponsu, Acting High Commissioner for Sri Lanka in Singapore opened the Sri Lanka pavilion in hall number E by cutting the ribbon at the event.
The highly successful event attracted many local and foreign visitors in the tourism and travel sector.